Package 1: Story Essence Intensive (a 2-3 week experience)
A synthesis of your narrative, origin story, voice, and message — grounded in clarity, purpose, and human connection
Deliverables:
- 90‑minute founder/organization interview (live or async voice notes)
- Messaging Guide: vision, values, bio, 3 key stories and their messages, voice/tone, FAQs
- Positioning line + 2 CTA lines
- “How to Use This” deployment map: i.e. website sections (such as Home, About, Services, Impact), email nurture sequence themes, thought leadership and blogging, speaking engagements
- Includes one tidy revision round to make sure we get it right.
Investment: $1,800–$2,400
Package 2: Story Driven Website + Welcome Kit (4-6 weeks, depending on scope)
Develop a high‑trust website, complemented by an email welcome sequence
so your folks feel nurtured right from the start
Deliverables:
- 90‑minute founder/organization interview (live or async voice notes)
- Messaging Guide: vision, values, bio, 3 key stories and their messages, voice/tone, FAQs
- Positioning line + 2 CTA lines
- Complete website copy for Home, About, Services/Programs, and Contact pages
- 4‑email Welcome Series (story, value, proof, invite) with subject lines and CTAs
- Editorial Mini-Calendar with six email writing prompts
- Workshop, Master Class or Webinar Outline
- Includes one revision round of each deliverable to make sure we get it right
Investment: $3,500–$6,000
Package 3: Gentle Thought Leadership - (monthly retainer)
Maintain trust and visibility with a consistent, sustainable messaging rhythm. This is for you if you know you have something wise and meaningful to say, but need help with the language.
Deliverables (each month):
- Choose one: 2 essays/newsletters (500–1,000 words each) OR 1 essay + 1 talk/workshop outline with notes
- Optional: 2 short LinkedIn posts repurposed from the essay (as capacity allows)
- Quarterly: 1 Impact or Client Case Study for your website, email list, blog, LinkedIn, speaking pitches, donor/partner updates
- Always one revision for each piece
Investment: $1,000–$1,600/month