Inspire, engage, and educate your audience through story
You’re here because you want to expand your reach, and grow your impact in the world. I want to help you stand out from a sea of noise.
We’ve all made the mistake of writing about the things we care about, rather than what evokes an emotional experience for our audience. Work with me to help you perfect your stories, captivate your audiences, and hold their attention.
Brilliant storytelling and concise messaging turns readers into true community members, clients, customers, and donors.
Creative Services:
Please note, Leanne offers project based services, retainers, and one on one strategy calls.
Branding Guide for Your Business or Organization:
Convey your mission, vision and offerings with ease and clarity
Co-Creation of your Mission, Vision, Values
Audience research, appreciation, awareness, and understanding
Summary or “About Page” for your business/organization
Your Personal Bio and/or Staff Bios
Testimonial and Story Gathering
Quick Word Bank reference for when you want to write later
Creation of Email Nurture Sequence for new customers
Blog Post / Newsletter list of ideas and headlines
Website Copywriting, Writing and Rewriting:
Your website is your virtual front door. Make it inviting with captivating stories. I’ll write your:
Homepage
About page
Service offerings and/or product descriptions
Sales Page
Contact Page
Coordination with web designers, if applicable
Newsletter + Blog Copywriting:
Hands-down the best way to keep connecting with your audience and inspire them to take action
Story Gathering and Testimonials Gathering
Nurture/Welcome Sequences for new subscribers
Newsletters written for you
Can repurpose your blog and newsletter for social posts
Marketing, PR and/or Fundraising Strategy:
Your clients are swimming in a sea of messaging. You need a plan that stands out and that resonates
Creation and/or maintenance of launches/campaigns
Editorial Calendar Planning
Sales Page(s)
Newsletter writing + Story Gathering
Audience research and segmentation
Donor/Prospect research and support in discovery, cultivation, solicitation, and stewardship
Ad copy for radio, magazines, flyers, banner ads, and more
Pitching Podcasts, Publications, Guest posting, and connecting with Complementary Providers
Complementary Media:
Need help telling your story with design, video or photography? I can help guide the process and love collaborating with other artists
Storyboarding for video and imagery
Shot list suggestions
Creation of interview questions for video guests
Editing (you write, I edit):
Sometimes, you just need another set of eyes
Website
Newsletter posts
Blog posts
Social media posts
What I do NOT do:
Social media management (I have many thoughts on social media! Just ask)
Event planning or coordination (I can help with strategy and marketing)
Newsletter management or design (I can help with strategy and marketing)
Website design
*This does not mean I’m not well versed in the above, but that my offerings do not include these services.
The Process
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Inquiry + Intake
After an initial free consultation, Leanne will put together a mutually agreed upon contract. We will then send over a self-inquiry and intake document. Pour a cup of tea and become familiar with these questions (you don’t need to fill it out, though! We’ll do this together).
Using this document, we’ll reflect on your vision, goals, challenges, thoughts, internal blocks, and get clear on your deliverables. This is a very holistic process, that includes inquiry about your business or organization, and also YOU as the creative behind it.
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Create + Refine
Here’s where Leanne gets to work!
During this time, Leanne will create deliverables as outlined within your contract, culminating in a Creative Review process.The Creative Review is a time to make revisions and refinements. You’ll also have access to Leanne for questions and support throughout this process.
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Sustainability + Strategy
Leanne will make sure you have everything you need to move forward with ease: all deliverables will be yours as well as any systems, strategies and/or further supports we've discussed.
We want the creative process, storytelling, and marketing to feel seamless and joy-filled as you share your message with the world and grow your impact. *For retainer clients, we will constantly be creating, refining, sustaining and strategizing for each creative goal.
Sometimes, you just need an hour or two to bounce ideas around.
Book a Golden Hour to strategize around your communications needs, and leave with a plan to breathe life into your work. Think of this like creative counseling. Bring your warm beverage of choice. I’ll pour the tea.
I’ll guide you through a creative methodology, rooted in ancient wisdom and adapted for modern times.
For now, you can start asking yourself these questions:
How well do you know your current audience (i.e. email subscribers, customers, donors, volunteers, clients, etc.)?
Who specifically are you seeking to talk to and engage?
What are your testimonials like?
What are you holding back from your audience?
How generous are you with them?
How are you nurturing your audience? Are you always “asking” or “telling?”
What energy are you holding for your business or organization?
How might your energy and presence affect your marketing, communications, writing, and/or strategy?
How might it affect your IRL and online connections?