Mama Bear Health Care sought to create a branding plan that would resonate with new customers. For years, the owner - Jackie - served as a private CNA and wanted to expand, adding on postpartum doula services, birth plans, postpartum plans, placenta encapsulation, and belly casting.

Jackie’s branding plan includes an understanding of her potential customers - crucial for marketing purposes. Leanne also wrote all of her website copy, including content for her homepage, about, services, and contact pages. Mama Bear Health Care is now clear on its mission, vision, and values statements, as well, giving Jackie confidence as she talks about her business and grows in the local market. Click below to browse through her plan.