At the Wildlife Clinic of Rhode Island, I introduced the concept of a “loyalty program” to support the overall philanthropy strategy. The Wildlife Club offers donors a chance to join a specific giving community within the organization at a gift of $500/year, donated monthly or annually. This program raised over $20,000 in a matter of weeks and continues to grow.

Included in my services was the strategy for the Wildlife Club, copywriting for the webpage, an email marketing series to generate donations, and creation of its own logo with a graphic designer. I also offered an onboarding process to new members, including swag, a personalized email and an invitation to a members only event. For that event, I also created the invitations. See samples below with links where available.